In a major reversal, Amazon has reportedly raised its ad spending on Elon Musk’s X platform. The move comes after the tech giant pulled much of its advertising more than a year ago.
Amazon CEO Andy Jassy was involved in the decision, which could result in Amazon spending significantly more on X, people familiar with the situation told the Wall Street Journal.
Meanwhile, Apple has reportedly been in talks about testing out advertisements on Musk’s platform, the sources added.
Notably, Apple pulled all of its ad spending from X in late 2023, when Musk’s platform was under attack by the political left for allowing free speech, and as companies deemed the social media platform a “brand safety” issue.
At the time, Musk responded to advertisers withdrawing their spending from X, claiming the companies were trying to “blackmail” him with money, and telling former advertisers “go fuck yourself.” […]
— Read More: www.breitbart.com
